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Shein posts $99m loss as Trump tariffs weigh on fast fashion giant

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Chinese fast fashion retailer Shein has reported a net loss of $99 million, a significant reversal from previous profitability. The losses have been attributed to the impact of tariffs introduced under former US President Donald Trump, which have affected the company's sales performance. The financial setback comes at a particularly sensitive time for Shein, as the company is preparing for its highly anticipated stock market listing in Hong Kong. The planned IPO would mark a major milestone for the brand, which has grown into one of the world's largest fast fashion platforms. The combination of trade pressures and upcoming public scrutiny adds considerable uncertainty to Shein's near-term outlook.

Read the full story at BBC World

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Shein posts $99m loss as Trump tariffs weigh on fast fashion giant · ShortSingh