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SEO Professionals Grow More Anxious About AI, Survey Finds

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A SEOjobs.com survey of 279 professionals, conducted October 6 to 24, found that 43.7% were more concerned about AI than they were a year earlier. The leading worries were smaller teams, keeping pace with AI developments, and heightened competition, more so than fears of outright job elimination. The respondents were self-selected rather than randomly sampled, so the results do not represent the whole SEO profession. The article argues that lean teams should prioritize a focused set of core pages and brand signals, since generative engine optimization overlaps with durable SEO practices. It also cautions that visibility in AI-generated answers does not by itself guarantee clicks, leads, or revenue.

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