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Semrush Study: ChatGPT and Google AI Mode Show Different Brand Visibility Patterns

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A new mini study by Semrush reveals that brand visibility in ChatGPT and Google AI Mode can differ significantly, meaning strong presence on one platform does not guarantee the same on the other. The research compared brand mentions, cited sources, and competitive landscapes across 22 industries, finding that ChatGPT tends to surface a broader range of brands while Google AI Mode may concentrate on a different mix of domains. Semrush's findings are drawn from an analysis of around 126 million real US AI search prompts spanning ChatGPT, Google AI Mode, Google AI Overviews, and Gemini. As AI-generated answers increasingly shape how consumers discover brands and products, the study warns that relying solely on conventional search rankings may overlook a growing discovery channel. Semrush recommends businesses assess each AI platform separately and map how relevant customer questions are answered across different AI environments.

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Semrush Study: ChatGPT and Google AI Mode Show Different Brand Visibility Patterns · ShortSingh