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Search Console impressions fell 57% overnight while rankings held steady, a site owner finds

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A small site owner saw Google Search Console impressions drop sharply in mid-September, from 527 to around 150 a day. Google's update dashboard showed no core update at that time, and the site's own edits and indexing were stable. Impressions and average position were weighted by impressions, so losses concentrated in deep, low-ranking queries skewed the averages. Most of the lost queries ranked beyond page two, and their pattern resembled a September 2025 shift in how results were counted, though the author cannot confirm the cause. Two pages did see real ranking slides and a modest click decline, separate from the broader impression drop.

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