Search Console Exports Omit Two-Thirds of Queries; Festival Calendar Built From Them
A small hyperlocal marketplace, FRQ, used a Google Search Console export to plan content for the 2026-27 festival and wedding season. The author found that the Queries sheet covered only about a third of total impressions and a quarter of clicks, since Google hides rare queries for privacy. The Pages sheet overcounts impressions because one search can display several pages, so totals should come from the Chart sheet. Grouping queries with regex patterns across English, Hinglish and Hindi showed that users ask about shopping timing far more often than about nearby shops. The analysis also flagged 27 pages with 20 or more impressions but zero clicks as easy opportunities to improve.
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