SAP freezes hiring and travel to fund major AI investment push

SAP, Europe's largest software company, has announced a halt on most hiring and corporate travel as part of a strategic financial reallocation. The restrictions are designed to free up resources for significant investment in artificial intelligence products and their adoption across the business. Exceptions have been made for AI-related recruitment and essential customer-facing travel. The move reflects a broader trend, with other tech companies also re-evaluating their spending amid rising AI costs. SAP's goal is to future-proof its enterprise software portfolio by prioritizing AI development.