Samsung's HDR10 Plus Advanced launches globally on Prime Video this month

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Samsung is rolling out its HDR10 Plus Advanced HDR format globally on Amazon Prime Video this month, following a preview late last year. The technology offers more precise HDR performance by using additional metadata to optimize picture quality based on the content being viewed. Unlike traditional HDR tone mapping, it can adjust settings for specific areas of the screen rather than applying a single setting to the entire frame. Samsung's 2026 TV lineup will be the first to support the new format. The company has not yet disclosed how many titles will be available at launch, though Amazon's series Ride or Die appeared in promotional materials.

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