Salesforce Marketing Cloud success hinges on data architecture, not campaign setup

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A Salesforce Marketing Cloud implementation often fails due to underlying data issues, not campaign design. Many projects launch quickly but later struggle with irrelevant messaging and faulty segments because of poor data foundations. The core challenge is integrating reliable customer data, resolving identities across systems, and ensuring proper consent. Salesforce recommends treating data, identity, and integration as a unified architecture before building campaigns. The platform should use a selective, shared dataset rather than attempting to manage all customer information internally.

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