RXBAR Founders Sold Protein Bar Brand to Kellogg for $600 Million in 2017

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Peter Rahal and Jared Smith started RXBAR in 2013 with the aim of creating a nutritious protein bar. The pair ran the early operation from Rahal's parents' basement and sold their products directly to consumers. Demand grew quickly, leading the Kellogg Company to acquire the business for $600 million in 2017. The deal reflected growing interest in clean-label snacks. Rahal stayed on as CEO for two years after the sale before stepping away.

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