Romanian websites score average 17/100 on AI agent discoverability, study finds

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A study using the Exista.io ADO Score framework tested 130 Romanian domains across 12 machine-verifiable signals to assess how well AI agents — not human users — can find and evaluate companies autonomously. The mean score was just 17 out of 100, with no domain exceeding 35, and zero out of 130 sites serving an agent card file, which carries the highest weight in the scoring system. Most points came from legacy SEO elements such as JSON-LD structured data and Wikidata presence, not from agent-specific infrastructure. The limited interoperability detected was largely incidental, driven by Shopify and WordPress platforms rather than deliberate strategy, with only one domain — IT firm snsys.ro — having manually built its own agent manifest. The findings suggest that even companies already visible to AI-powered search tools are largely unprepared for the emerging wave of autonomous AI agents that verify rather than browse.

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