Roku enters OLED TV market with Pro Series, targeting midrange buyers

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Roku has launched its first-ever OLED television, the Roku Pro Series, expanding a midrange segment previously dominated by LG and Samsung. The TV features a 120Hz panel, four HDMI 2.1 ports, and supports both Dolby Vision and HDR10 Plus. Gaming-focused features include auto low latency mode, FreeSync Premium, and variable refresh rate support. A backlit remote with a built-in finder button is included in the package. A higher-tier model, the Pro Series LX, offering roughly double the brightness and 144Hz VRR, is set to follow next month.

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