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Roblox developers should set pass prices by target payout, not round numbers

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Many new Roblox developers set game pass prices at round Robux figures like 50, 100, or 250, but Roblox keeps 30% of each sale and rounds the developer's share down to a whole Robux. The author recommends deciding the desired earnings first and working backwards, using the formula price = ceil(target / 0.7) to find the smallest workable price. Small-priced items lose a disproportionate share to rounding, so the guidance is to avoid tiny prices unless they are meant as impulse buys. The article also outlines DevEx cash-out rates, including the current standard of $0.0038 per Earned Robux and older rates for earlier earnings. The author, who runs a pricing calculator site, suggests verifying payouts with a tool before publishing a pass.

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