Replatforming Without Losing SEO: A Redirect Map Playbook

Traffic losses during a website replatform often come from unfinished URL migration work rather than search algorithm changes, such as missing destinations, chained redirects, or staging noindex tags reaching production. The author, who runs a web development firm migrating sites mainly to Laravel, Vue 3 and Nuxt, recommends inventorying every URL with traffic, links or indexation, then mapping each to its closest equivalent. Redirects should be single-hop 301s served from the edge or web server, with unmatched content returning a 410 rather than redirecting to the homepage. Because no single data source is complete, the article advises merging crawl data, sitemaps, Search Console, backlinks and server logs. It also favors Nginx map directives for static redirect lists, since they run at the origin without involving the application.
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