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Reliance Retail launches Rs 20 milk, intensifying competition with Amul and ITC.

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Reliance Retail has introduced a 500ml pack of milk priced at Rs 20. This move directly challenges established dairy brands like Amul and ITC. The launch is part of a broader price competition in the consumer goods sector. It aims to capture market share by offering competitive pricing to customers.

Read the full story at Economic Times

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Reliance Retail launches Rs 20 milk, intensifying competition with Amul and ITC. · ShortSingh