Reliance may struggle to replicate Campa's success in the biscuit market

Reliance's entry into the biscuit segment may not replicate the success it achieved with Campa Cola in the soft drinks market. Analysts suggest the biscuit category is more competitive and entrenched, with established brands holding strong consumer loyalty. Reliance would therefore need a distinct strategy on pricing, distribution, and product differentiation to gain traction. The article indicates that expectations of a repeat of the Campa playbook may be overstated.