Reddit to shift toward logged-in experience as search traffic declines

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Reddit has announced it will move toward a logged-in user experience as search referral traffic falls. The change comes as AI is reshaping how people find information online. The company is reconsidering its historically open-web approach to protect its audience and business. The article provides limited additional detail on the specifics of the rollout. The shift reflects broader pressure on platforms that have relied on search engines to drive visitors.

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