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Reddit Tests Search Result Ads as Traffic Dips and Growth Worries Rise

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Reddit is trying out advertisements within its search results, a move aimed at generating more revenue from its current user base. The company is facing pressure as Google's AI-driven search features are changing how people find Reddit content. Traffic reportedly has declined, adding to concerns about the platform's growth. The test signals Reddit's effort to monetize existing engagement rather than rely solely on attracting new visitors.

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