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Reddit begins testing ads in search results

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Reddit is testing advertisements in a new part of its platform: search results. The ads will be chosen based on several factors, including how relevant they are to the search query. For example, a search for "espresso station" could surface ads for coffee machines, beans, or mugs. Reddit already displays ads in its feeds and within threads in formats such as images, videos, and sponsored posts.

Read the full story at The Verge

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