Recipe Schema Markup Can Drive Visibility Gains Even When Rankings Don't Move

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A DEV Community article argues that dismissing schema markup because it does not directly lift search rankings misses its real value. Structured data mainly determines which result types a page is eligible to appear in, such as recipe rich results. The author cites two food e-commerce brands whose Google Search Console data showed recipe rich results generating clicks that did not exist before the markup was added. Rather than boosting positions, the markup gives a page more visible real estate in search results. The article also outlines what complete Recipe markup looks like, noting that fields such as ratings, images and cook times are needed to keep eligibility.

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