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RCB becomes first IPL franchise to cross $300 million in brand value

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Royal Challengers Bengaluru has surpassed $300 million in brand value, making it the most valuable franchise in the Indian Premier League. A recent study attributed this milestone to the team's strong on-field performance and high fan engagement. The franchise's recent acquisition by a new consortium further underscores its growing market appeal. The IPL as a whole also reached a record overall business valuation of $20.6 billion. Mumbai Indians and Chennai Super Kings trail RCB in the league's brand value rankings.

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RCB becomes first IPL franchise to cross $300 million in brand value · ShortSingh