Rahul Gandhi Targets Gen Z and Women With Grassroots Outreach Strategy

Congress leader Rahul Gandhi is shifting his political approach by focusing on younger voters and women rather than relying exclusively on large traditional rallies. The strategy aims to engage students by addressing their everyday concerns and anxieties directly. This outreach effort gained significant momentum through the 'Chhatron Ki Goonj' initiative. The move signals a broader recalibration of Congress's electoral communication to connect with demographic groups seen as increasingly influential in Indian politics.
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