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Quy trình 20 phút xác định search intent trước khi viết nội dung

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Bài viết chỉ ra rằng nhiều brief nội dung chỉ ghi từ khóa và độ dài mà bỏ qua câu hỏi người tìm kiếm muốn làm gì tiếp theo. Tác giả đề xuất quy trình ba bước có thể ghi trực tiếp vào Google Sheet, bắt đầu từ giả thuyết intent dựa trên từ khóa. Bước tiếp theo là khảo sát kết quả SERP ẩn danh để xem loại nội dung, định dạng và góc tiếp cận đang được ưu tiên, đồng thời kiểm tra các tính năng như Local Pack, Shopping hay AI Overview. Cuối cùng, người viết xác định loại trang trên website phù hợp nhất với intent đó cùng lời kêu gọi hành động tương ứng.

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Quy trình 20 phút xác định search intent trước khi viết nội dung · ShortSingh