PWAs Let Mobile Game Developers Bypass App Stores and Keep More Revenue

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Progressive Web Apps (PWAs) are emerging as a viable alternative to traditional app store distribution for mobile game developers. By combining service workers, offline caching, and web app manifests, PWAs can deliver full-screen, installable gaming experiences directly through mobile browsers without requiring app store approval. Developers stand to retain 95–98% of revenue by processing payments independently, compared to the standard 30% cut taken by Apple and Google. The reduced installation friction — users can play instantly via a browser link and optionally add the game to their home screen — also lowers barriers to user acquisition. Industry observers say this shift could significantly reshape how casual mobile games are distributed and monetised, particularly for independent developers.

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