Product Feed Checklist for Google Merchant Center Cross-Border Stores

Developers generating product feeds for Google Merchant Center are advised that the feed directly determines how ads perform, since errors cause disapprovals, wrong displayed prices, and wasted spend. The checklist recommends stable product IDs, accurate GTINs without invented codes, consistent brand naming, and correct handling of custom goods. Prices must match the landing page for each target country, including cases where currency is converted by geolocation. Teams are encouraged to automate validation, fail exports with excessive errors, and monitor item status through the Content API for sudden rises in disapprovals. Account suspensions for misrepresentation usually stem from missing business information, unclear return policies, or checkout issues rather than the feed itself.