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Practical SEO checklist for multilingual small-business websites

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Launching a small-business site in several languages requires more than translating the same page. Teams should pick one URL structure, such as subdirectories, subdomains, or country domains, and apply it consistently. Each language version needs a self-referencing canonical, reciprocal hreflang annotations, and an XML sitemap listing only indexable URLs. Translations should be reviewed by fluent speakers and cover metadata, forms, and messages, and crawls should check for broken links, redirect chains, and misplaced canonicals.

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