Practical framework for measuring Telegram ad performance beyond vanity metrics

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A new article proposes a measurement framework for Telegram Ads to help teams make data-driven budget decisions. It argues that effective campaigns require combining ad platform delivery data with product analytics tracking post-click user actions. The framework structures measurement into four layers: delivery, response, activation, and business value. This approach is designed to move beyond superficial metrics like impressions and clicks to assess genuine user intent and campaign outcomes. The guidance is offered by the independent service Adsito, which is not officially affiliated with Telegram.

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