Postiz founder hits $14K MRR by open-sourcing a social media scheduler

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The solo developer behind Postiz, an open-source social media scheduler launched in September 2024, shared how he grew monthly recurring revenue to $14,200 by offering the product free to self-hosters while charging only for cloud hosting. He gained early traction by listing the repository on curated GitHub directories like awesome-selfhosted and OpenAlternative, earning strong backlinks and developer visibility. Instead of saving up changes for major releases, he versioned every minor feature to generate repeated, legitimate promotional posts across Reddit, DEV, and LinkedIn. When he noticed n8n automation users adopting Postiz, he doubled down by building an official n8n integration, improving the public API, and launching an affiliate program, which nearly doubled revenue from roughly $6,500 to $12,600 in a month. He credits the strategy's durability to accumulated SEO from directory listings and the fact that open-sourcing a product turns developers into distributors across channels closed SaaS tools cannot access.

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