Post-MVP Startup Roadmap: Treat Launch as a Learning Loop, Not a Restart

The article argues that shipping an MVP marks the start of real product testing, where assumptions meet actual users. It recommends prioritizing observed user behavior, such as onboarding drop-offs and abandoned workflows, over raw feature requests. Teams should track metrics tied to reaching core value, like activation and retention, rather than vanity numbers. Feature prioritization should weigh how often a problem recurs, its revenue impact, and its long-term maintenance cost. Finally, the piece advises strengthening retention and product reliability before scaling acquisition spending.