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Ponting urges rebranding cricket as T20 to grow the sport in the US

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Former Australia captain Ricky Ponting has proposed dropping the 'cricket' label in the United States, arguing the traditional name is a barrier to attracting new fans. He suggests marketing the sport simply as T20 and drawing comparisons with baseball to make it more relatable to American audiences. The International Cricket Council (ICC) has been actively prioritizing cricket's expansion in the US market. The country recently co-hosted the ICC T20 World Cup as part of that push. Cricket is also targeting inclusion in the Los Angeles 2028 Olympic Games, making US fan development a strategic priority.

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Ponting urges rebranding cricket as T20 to grow the sport in the US · ShortSingh