PM Modi Urges Indians to Cut Gold Purchases, Festival Season Tests Appeal

Prime Minister Narendra Modi first called on Indians in May to defer non-essential gold purchases for one year, citing the need to conserve foreign exchange amid economic pressures from the Iran war conflict. He repeated the appeal in September, asking citizens to limit gold buying to genuine needs. The upcoming festival season, traditionally a peak period for gold purchases in India, will serve as a key test of public response to these appeals. Gold demand during festivals like Diwali and Dhanteras typically surges, making it a critical moment for the government's conservation push.
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