Plex Expands Into Movie Ticket Sales Using Viewer Discovery Data

Plex, the media server and streaming platform, has begun helping sell movie theater tickets. The initiative uses data gathered from how Plex users discover content. That insight is expected to benefit both film studios and advertisers. The report from Ars Technica provides limited detail beyond this core arrangement. Further specifics about the partnership's scope and timing were not included in the source.
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