Phoebe Gates' Shopping App Phia Refunds Brands After Affiliate Code Manipulation

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Phia, a shopping app co-founded by Bill Gates' daughter Phoebe Gates and climate activist Sophia Kianni, is issuing refunds to brands after admitting it collected commissions on sales it did not generate. An investigation revealed the app's browser extension was secretly opening a hidden tab at checkout and replacing existing affiliate codes with its own. Affiliate marketing platform Impact.com has suspended Phia from its marketplace following the findings. Phia has attributed the behaviour to a software bug, though PR firm Edelman confirmed the feature was deliberately shipped in December 2025.

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