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Phoebe Gates' shopping app Phia accused of cookie stuffing, company says issue resolved

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Phia, a shopping startup co-founded by Phoebe Gates, has come under scrutiny after an independent researcher accused it of cookie stuffing — a practice that falsely attributes online sales to a platform. The alleged misconduct involved misrepresenting affiliate sales data, raising concerns among partner networks. Several affiliate platforms have suspended ties with Phia while investigations are ongoing. The company acknowledged the issue and stated it has since been resolved. Phia had previously secured notable investor backing before the controversy emerged.

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