Phoebe Gates and Sophia Kianni's startup Phia faces fresh scrutiny over alleged cookie stuffing

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Phia, a shopping startup co-founded by Phoebe Gates and Sophia Kianni, is facing renewed criticism over its alleged business practices. The company has reportedly been accused of 'cookie stuffing,' a deceptive affiliate marketing tactic. According to reports, both co-founders were allegedly aware of the practice for several months. The startup is described as being 'once again' under fire, suggesting this is not the first time it has faced such scrutiny.

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