Philips Hue launches cheaper TV sync options starting at $120 and $150

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Philips Hue has introduced more affordable versions of its TV lighting sync products, unveiled at the IFA tech show in Berlin. The new Sync Box 4K starts at $150, significantly undercutting the existing $385 8K model. The company also launched its first camera-based product, the Play Screen Sync, priced at $119.99. Both devices synchronize Hue's color-changing smart lights with on-screen content such as movies, games, and TV. The Sync Box models work via HDMI, while the camera-based option captures visuals directly from the screen, and both are available for purchase immediately.

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