Phia shopping app removes cookie stuffing features after fraud allegations

Phia, a shopping app co-founded by Phoebe Gates and Sophia Kianni, has come under scrutiny over allegations of cookie stuffing, a practice where tracking cookies are placed without user consent. The founders acknowledged awareness of the problematic settings and have since removed the features in question. The company is also taking steps to reverse sales transactions that were incorrectly attributed due to the issue. Phia is now working with its brand partners to ensure a transparent and smooth shopping experience going forward.