Pharmacy analysis finds 25% discount slashed profits without boosting sales

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A data analyst reviewed 6,000 transactions from a Kenyan pharmacy chain across nine months in 2026. The analysis revealed that a 25% discount reduced profit margins from 31% to 8% without increasing units sold per order. The project used PostgreSQL and Power BI to process sales data from 11 branches and multiple sales channels. The findings highlight that deep discounts can significantly harm profitability without driving the intended sales volume.

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