Pennsylvania Requires Labels on AI-Generated Ads Under New Law

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Pennsylvania Governor Josh Shapiro signed the Artificial Intelligence Deceptive Advertising Act into law on Thursday. The measure mandates that any advertisement significantly modified or created by artificial intelligence carry a disclosure label. The requirement covers still images, video, audio, and text alike. It applies to everyone from large corporations' TV commercials to small local businesses' flyers. Pennsylvania is among the first states to impose such disclosure rules on AI-generated content.

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