Partiful bets on campus ambassadors to revive social event planning

Partiful, a party-planning startup, has been running a college ambassador program that pays students a monthly stipend to host events on its platform. Ambassador Ayla D'Silva used her $100 allowance to throw a sour candy-themed birthday party, with minimal restrictions beyond using the Partiful app. The program reflects the company's strategy to grow its user base among young people at a time when Facebook Events has largely fallen out of favor. Partiful is positioning itself as a modern alternative for social event planning and RSVPs. The initiative highlights the startup's push to embed itself in college social culture as it competes for relevance in the digital events space.
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