Oura to acquire AI primary care startup Counsel Health for $625 million

Oura announced alongside its quarterly earnings that it has agreed to buy Counsel Health for $625 million. The deal follows Oura's earlier addition of Counsel Health's AI chatbot to its app. Counsel Health describes itself as an AI-native primary care company that generates responses and insights from wearable health data, with the option of consulting one of its in-house physicians. Oura expects the acquisition to close before the end of the year. CEO Tom Hale told Bloomberg the move is meant to connect wearables, clinical AI, and access to care.