Oura Ring 4 Drops to $249 at Major Retailers, $100 Below Retail

The previous-generation Oura Ring 4 is selling for as little as $249 at Amazon, Best Buy, and Target, $100 under its retail price. It is the first significant discount on the device since July, and prices vary slightly by size and color. Best Buy also offers an exclusive deep blue model for $279. Shoppers unsure of their size can buy a $10 sizing kit at Amazon or Target, which includes $10 in store credit toward a ring. The ring's features require a subscription costing $5.99 monthly or $69.99 yearly.
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