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Our brand voice rules are unit tests, including the one that bans the em dash

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Nakodo (nakodo.app) has 63 hand-written search pages: guides, four free calculators, per-niche pages for YouTube, TikTok and Instagram, audience pages, blog posts and competitor comparisons. They are not CMS entries. They are TypeScript objects in src/content, listed in one registry. That part is not unusual. What has turned out to matter is the file next to the registry: a test suite that reads every page and refuses the ones that are thin, duplicated, mis-titled, wrongly linked or off-voice.

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