Optimizing a Browser Game's Pages for AI Search Engines as Well as Google

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Search is increasingly happening in AI assistants like ChatGPT, Perplexity, Gemini and Copilot, which extract and cite pages rather than rank them. The author applied these changes to AgentSlash, a free instant-play HTML5 game, which already had standard technical SEO such as canonical tags, social cards, and VideoGame, FAQPage and BreadcrumbList schema. Schema markup was noted as carrying over well to AI crawlers, while the copy was rewritten to open each section with a direct one-sentence answer and use question-format headings. The author also added an /llms.txt file and explicitly allowed AI crawlers such as GPTBot, ClaudeBot and PerplexityBot in robots.txt, since default setups sometimes block them unintentionally. The article links to the game's page as a live example of these changes.

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