OpenAI Launches ChatGPT Ads Across 31 European Markets for Free-Tier Users
OpenAI began showing advertisements to free and Go-plan ChatGPT users across 31 European countries on 24 August 2025, marking its largest advertising expansion to date. The rollout follows a pilot that started in the United States in February, which has since extended to roughly 40 markets in total. Users on paid plans — Plus, Pro, and Enterprise — will continue to receive an ad-free experience. While free users can opt out of personalised ad targeting, they cannot disable ads entirely; only a paid subscription removes them. OpenAI has built out a full advertising infrastructure including geo-targeting, custom audiences, and conversion tracking tools similar to those used across the broader online ad industry.
This is an AI-generated summary. ShortSingh links to the original source for the complete article.
Discussion (0)
Log in to join the discussion and vote.
Log in