OpenAI Builds Influencer Network to Shape Public Perception

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OpenAI has launched a structured influencer marketing strategy aimed at improving its public image and portraying the company as beneficial to society. The campaign involves partnerships with social media creators across platforms including Instagram to promote ChatGPT and OpenAI's broader mission. The effort includes sponsored content and brand deals designed to reach mainstream audiences beyond the tech community. The strategy reflects growing efforts by AI companies to manage public sentiment as scrutiny over artificial intelligence intensifies.

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