OpenAI adds business profiles to ChatGPT, moving it closer to a Google-style discovery tool

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OpenAI is expanding ChatGPT into a more capable consumer discovery platform. The company has introduced a set of new features that let businesses create profiles and provide information to the chatbot. The move is aimed at helping users find and learn about companies directly within ChatGPT. Observers note that this brings the product somewhat closer to the search-and-discovery role traditionally associated with Google.

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