Only 35 editorial domains link to all 8 major web hosts, analysis finds

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A link-graph analysis using Common Crawl data from April–June 2026 examined the top 2,000 referring domains for eight major web hosting providers, including Hostinger, Bluehost, WP Engine, and Kinsta. Across all eight hosts, researchers identified 10,077 unique linking domains, but after filtering out platforms, CDNs, social networks, and URL shorteners, only 35 editorial domains linked to every host in the set. Around 72% of linking domains pointed to just one host, suggesting the web hosting category lacks broad, recurring press coverage. WP Engine had the widest referring-domain profile while Cloudways had the narrowest, a gap the researchers flagged as a practical outreach opportunity. The highest-authority sites linking to all eight hosts were WordPress.org, GitHub.com, and Shopify.com, each with a domain authority above 80.

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