Nueva normativa sobre deepfakes electorales 2026: qué exige la ley en la UE, EE. UU., México y Brasil

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Tras la filtración de miles de campañas publicitarias de Binance con videos falsos de candidatos y varios deepfakes que interrumpieron debates, los gobiernos han empezado a exigir reglas claras para el contenido político generado por IA. El artículo resume las obligaciones en la Unión Europea, Estados Unidos, México y Brasil, incluidos el registro previo, el etiquetado visible y las multas, que pueden alcanzar porcentajes de los ingresos o cifras de miles de dólares. Se describen también casos recientes en España, Estados Unidos, Brasil y México, cuyos deepfakes generaron millones de reproducciones y llevaron a retiradas o investigaciones. Finalmente, la guía propone un flujo práctico de cumplimiento que incluye registro, watermark criptográfico, etiquetado y detección automática.

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