NiubiGEO Open-Source Tool Lets Developers Audit How AI Models Describe Brands
NiubiGEO has released an Apache-2.0 workbench that tests how AI models describe a product, which competitors they surface, and what sources they cite. Users configure one or more OpenRouter models and optional web search per model, with each model running independently so a single failure does not invalidate other results. The tool distinguishes between prompted brand recognition and unprompted mentions, and separately classifies a mention, a positive description, and an explicit recommendation. Results include original model answers, provider citations, and URLs, though the project cautions that a citation does not explain why a model recommended a product and that publishing content does not guarantee an AI mention. Self-hosting requires Node.js 22 or later and an OpenRouter API key, while model and search API usage incurs charges; the project also offers paid human-led AI testing and GEO optimization services separately.
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