Nike's Swoosh designer was paid $35 in 1971, later rewarded with gold ring and stock

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In 1971, Nike co-founder Phil Knight commissioned college student Carolyn Davidson to create the Swoosh logo for a fee of $35. Twelve years afterward, the company presented Davidson with a gold ring modeled on the Swoosh along with 500 shares of Nike stock. The logo has since become one of the most recognizable brand symbols anywhere in the world. The gesture reflected the lasting value Nike attached to her contribution to its identity.

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